Must Watch: Santa Cruz Launches New Bike With Epic Finger Biking Edit

To announce their newest bike, Santa Cruz is going the simple route—and it’s the most entertaining thing we’ve seen this week. While companies typically blow huge budgets to announce their newest toy, Santa Cruz announced their newest bike, the 5010, with this amazing edit of our new favourite sport, finger biking. See below for cutest damn bike release video you’ve ever seen. —ML


article continues below