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Must Watch: Santa Cruz Launches New Bike With Epic Finger Biking Edit

  • June 25, 2020
  • Ben Osborne
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To announce their newest bike, Santa Cruz is going the simple route—and it’s the most entertaining thing we’ve seen this week. While companies typically blow huge budgets to announce their newest toy, Santa Cruz announced their newest bike, the 5010, with this amazing edit of our new favourite sport, finger biking. See below for cutest damn bike release video you’ve ever seen. —ML

 

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Ben Osborne

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  • June 29, 2020
  • Ben Osborne
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Finding that picture perfect moment with @sweenyj #mountainlifer
The winter that just keeps on given-er! 🤘#mountainlifer
FRIDAY FLICK 💥 This past March, speed mountaineer Benedikt Böhm @benediktboehm rocked a five-hour sea-to-summit expedition up Mount Parnassus in central Greece. Starting at sea level on his road bike at the village of Itea on the Gulf of Corinth, he climbed up to an altitude of 2.414 metres. #linkinbio to watch the film!
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Finding that picture perfect moment with @sweenyj #mountainlifer
The winter that just keeps on given-er! 🤘#mountainlifer
FRIDAY FLICK 💥 This past March, speed mountaineer Benedikt Böhm @benediktboehm rocked a five-hour sea-to-summit expedition up Mount Parnassus in central Greece. Starting at sea level on his road bike at the village of Itea on the Gulf of Corinth, he climbed up to an altitude of 2.414 metres. #linkinbio to watch the film!
I had no idea what to expect from this trip, neither from bikepacking, a fancy term for cycle touring and a sport I’d never done before, nor from Kyrgyzstan, a country most people cannot find on a map. Carl, who I’d only just met recently after moving to Canada—I’d flagged him down after backcountry skiing after seeing his Montana license plate—had invited me on this trip while on a mountain bike ride. I said no. A few weeks later I figured, “Why not?”
The @rab.equipment  dynamic Cirrus Flex is a soft, lightweight hybrid synthetic insulation for mountain-friendly layering. Keeping you warm and perfectly suited to journey in the mountains. #TheMountainPeople #WeAreRab
"@normhann and I lashed paddleboards to the roof of his truck and headed north along the Island Highway, towards Telegraph Cove. Norm had invited me to tag along on a commercial paddleboard group he would be guiding in the Broughton Archipelago. Despite a long history of SUP expeditions, I harboured some reservations."
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