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Live It Up EP 24 is out now!
The Southern Interior region of BC holds an ecological cross-section of the province with alpine meadows, arid Douglas fir grasslands, damp cedar and hemlock forests of the Columbia Mountains and the warm expanse of Shuswap Lake.
Do Not Disturb mode activated ✅ #mountainlifer
Conceived by superhuman snowboarder @travisrice, the @naturalselection Tour highlights earth’s premier riders, from big-mountain mavens to Olympians, all competing on the most stoketastic—and unpredictable—terrain known to humankind.
Built upon a shared desire to enjoy, respect, and advocate for Alberta’s incredible landscapes, it was a natural fit for @elementsoutfitters to work with a local conservation organization @saltslandtrust to highlight the province’s rugged beauty and outdoor apparel to match.
THE UNINVITED INVITATIONAL April 13-16 @woodwardtahoe 😱 $40,000 cash prize purse and a whole lotta spotlight on a group of riders whose time has finally come!! Presented by @jess.kimura and @thenorthface and supported by @yeti @capitasupercorp @slushthemagazine @unionbindingco @smithoptics @sunbum @coalheadwear @fattire 🫡 watch the finals in person Saturday April 15 and join the crew + @btbounds for a public ride day Sunday April 16 @borealmtn. Time to make some history!!! #linkinbio to learn more!