Labatt Blue and the Lost Art of the Niche-Sports TV Ad
Here’s a retro ad—and a ski fad—we thought was lost forever. Those of a certain age may remember grass-skiing offered at resorts in Canada in the ’70s and ’80s, but…
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Félix Girard: Master-Brewer of Imagination / Maître-brasseur de l’imaginaire
words :: Vincent Champagne. For French-language text, click here or scroll down. Over the past few years, every time La Souche, a microbrewery in Quebec City, comes out with a…
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Winter Surf? You Crazy.
Words :: C.G. Fuego Photos :: Colin Field. People say we’re crazy. Surfing in the winter goes against the grain of just about everything surfing traditionally represents; beaches, great tans…
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Behind the Beer: Steam Whistle’s Marek Mikunda & the Craft Revolution
In the 15 years since its founding, Steam Whistle Brewing headquarters has become a fixture in Toronto’s downtown. Housed in the John St. Roundhouse – formerly a Canadian Pacific Rail steam locomotive repair…
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