Here’s a retro ad—and a ski fad—we thought was lost forever.
Those of a certain age may remember grass-skiing offered at resorts in Canada in the ’70s and ’80s, but it was short-lived—superseded by the rise of more accessible green-season sports like mountain biking.
It’s too bad that the Labatt Blue grass-skiing ad blooper reel is probably lost forever—those skis look sketchy, and those skiers make it look way too easy. (You thought wiping out on snow was painful?)
Check out the ML podcast:
A sidenote: three seconds of internet research revealed that grass-skiing never really went away. It’s still going strong, at least in Europe, mostly as a cross-training sport.
And how about another Labatt Blue ad from the same era, this one highlighting some deep-’70s parasailers tethered to a sailboat mast!
Feeling inspired by these ads, we packed some Blue cans on our latest paddling trip. Even on day three after everyone’s ice had melted, the easy-drinking pilsner—the world’s best-selling Canadian beer—went down smooth!
Check the ML Podcast!