Boulder Denim 2.0 — Performance Jeans

Active people all around the world can’t take these jeans off. Boulder Denim has been touring North America demoing their jeans at events while innovating their proprietary technical performance denim, making it better than ever.

What started as a stylish climbing pant has quickly evolved into a pant that is perfect for virtually any activity. Introducing Boulder Denim 2.0: stretchier, softer, more water repellent, and more durable. This is a 10.5-ounce four-season denim featuring a proprietary 360-degree Extreme Diagonal Stretch (EDS) technology in a lightweight fabric blend that moves with the body, is highly durable and non-restrictive. Each pair is shaped with a waistband designed to work with the curves of the body hugging contours and reducing gapping. With 90-percent shape memory and reinforced stitching, Boulder Denim 2.0 retains its fit no matter the activity.


Courtesy Boulder Denim


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The PFC-free hydrophobic DWR treatment repels sweat, liquids and stains to help keep pants dry and clean longer. Additionally, every pair of Boulder Denim 2.0 features super deep pockets designed to keep items from falling out when you’re on the move. A trap pocket with a hidden zipper secures valuables making it the perfect pair to bring along on the next travel adventure. Boulder Denim 2.0 is available in four perfect fits, women’s skinny and straight leg, and men’s athletic and slim styles. MSRP: $110.

Boulder Denim founders Taz and Brad met 14 years ago as busboys at their local Spaghetti Factory in Vancouver. They had a “did we just become best friends” moment after they spent an entire shift discussing business ideas and ways to make the big bucks as 15 year olds. Fast forward 14 years with a couple of successful and failed businesses under their belt, they feel they have finally hit the jackpot with Boulder Denim which allows them to pursue their passion for climbing while building a brand that fits perfectly into their lifestyle.


Courtesy Boulder Denim


For the past year, Taz and Brad have been touring North America sponsoring climbing festivals and getting the jeans on as many people as possible at climbing gyms across the continent. At the same time, they’ve been working directly with their manufacturer to make everyone’s favourite denim even better and more affordable than ever.

Boulder Denim’s recent Kickstarter:

-Met the goal (adding 1k per minute) within 1.5 hours and was featured (and still is) on the Popular page of Kickstarter.

-Doubled the goal in just the first day.

-Has blown way past the initial goal at almost 174k and growing.


Courtesy Boulder Denim