Founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas, Db has spent more than a decade refining travel gear for people who move seamlessly between urban life and the outdoors. Originally launched under the name Douchebags, the brand eventually outgrew the joke. Soon, the name evolved to Db—retaining the same team, design ethos and product focus, but better reflecting a Scandinavian brand built for longevity.

Headquartered in Oslo and independently owned, Db has earned multiple ISPO design awards while staying focused on sleek, functional travel solutions.

That philosophy is clearly embodied in the Db Hugger Backpack 30L, a versatile carry-on designed for everyday commutes and spontaneous escapes alike. The Hugger 30L is engineered to transition effortlessly from city streets to mountain trails, balancing durability, smart organization and all-day comfort. At its core is Db’s patented Rib Cage Technology, which gives the pack its structural integrity and helps protect contents while maintaining its shape, even when empty. The exterior fabric is weather-resistant, offering protection against light rain and the abrasions of daily use.

At its core is Db’s patented Rib Cage Technology, which gives the pack its structural integrity and helps protect contents while maintaining its shape, even when empty.

Inside, the Hugger 30L is unapologetically practical. A padded laptop compartment accommodates devices up to 16″, making it well-suited to workdays and travel alike, while a quick-access top pocket keeps essentials close at hand. The full clamshell opening provides total access to the main compartment, eliminating the need to dig through layers of gear and making packing and unpacking fast and intuitive. With a 30-litre capacity, the bag is carry-on friendly and fits under most airplane seats, easily handling short trips and weekend getaways.

The full clamshell opening provides total access to the main compartment, eliminating the need to dig through layers of gear and making packing and unpacking fast and intuitive.

Like much of Db’s ecosystem, the Hugger 30L is designed to integrate with the brand’s broader travel system. Its Hook-Up System compatibility allows it to attach securely to Hugger and Snow rollers, shifting weight off the shoulders when navigating airports or train stations. Clean lines and functional detailing reinforce its Scandinavian design roots, while durable materials and a long-term-use mindset underscore Db’s commitment to responsible manufacturing.