JF Plouffe’s Midlife Crisis
Squamish-based mountain guide Jean-François (JF) Plouffe has made a career out of navigating the toughest terrain. Big alpine objectives and unpredictable weather are familiar territory. But as the new short…
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JF Plouffe
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Let the Ocean Be Your Safety Net: Deep Water Soloing
Eighteen years ago, on a sandy shore in Thailand, Helly Hansen Ambassador JF Plouffe and a few of his friends rented a guide and the use of his long-tail boat…
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Boards & Fjords: A Dicey Ski Mission to the Fabled Princess Louisa Inlet
“It’s hard to keep everything jibing and in sync. But when the entire family is healthy and the bills are paid, these elusive moments of contentment settle in...."
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