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Freeride Movement

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Back on the road with three generations, dancing lifties, best-on-planet pizza and elusive-but-exquisite pow days.
Live It Up EP 24 is out now!
The Southern Interior region of BC holds an ecological cross-section of the province with alpine meadows, arid Douglas fir grasslands, damp cedar and hemlock forests of the Columbia Mountains and the warm expanse of Shuswap Lake.
Do Not Disturb mode activated ✅ #mountainlifer
Conceived by superhuman snowboarder @travisrice, the @naturalselection Tour highlights earth’s premier riders, from big-mountain mavens to Olympians, all competing on the most stoketastic—and unpredictable—terrain known to humankind.
Built upon a shared desire to enjoy, respect, and advocate for Alberta’s incredible landscapes, it was a natural fit for @elementsoutfitters to work with a local conservation organization @saltslandtrust to highlight the province’s rugged beauty and outdoor apparel to match.