MOUNTAIN LIFE - Blue Mountains | Fall 2019 What are you waiting for? The Nuuk Parka NATURE IS WAITING In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then we have stayed true to our mission of developing timeless, functional and durable outdoor equipment, acting responsibly towards people, animals and the environment and inspiring more people to discover outdoor life. Nature is waiting.What are you waiting for?