WINTER2017
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BEVPHILP
BevPhilp joinedBMRas ahill hostess in1976andassistedwithmarketingprojects until becomingVice
President ofMarketing in1983.Amonghermany achievements andprojects, she introduced thepopular
5x7 seasonpass in1998andwas on theStartUpCommittee forMemory LanePark. She retired in2014.
She'spicturedhere in theearly1980s, testingout theBlueMountain Inn'snewly revamped facilities.
BMR
THEMOUNTAIN INYOUR
POCKET
In the earlier years, Blue's brochures often featured
illustrations like theDr. Seuss-style "snowmachine"
(left) aswell as trail maps by noted artistsWalter
Trier andRobert Kemp. By the 1970s and '80s as
colour photography became the norm,we see the
olddesigndilemma: one striking image on the cover,
or a collage?A fewof the choices seemdownright
bizarre today; probably some 2017 imagerywill
seem thatway in fewdecades too.
BMR
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