MOUNTAIN LIFE - Coast Mountains | Fall / Winter 2017

20 MLCM FALL/WINTER 2017 UP FRONT James Heim,Whistler Mountain. PAUL MORRISON words :: Vince Shuley Go big and stay home. When Jeff Thomas was charged with anchoring Whistler Blackcomb's 2017/18 marketing campaign, he wanted to do something bold, something that hadn't been attempted before. He kept glancing back at two underlined words scribbled on the page of his notebook: ski movie. Not just any ski movie, a full length ski and snowboard motion picture filmed entirely on Whistler Blackcomb terrain, all in one season. The idea began to grow legs when Whistler agency Origin Design + Communications (where Thomas works as the director of video production) pitched WB the concept of " Magnetic ," giving name to an invisible but very real force that attracts skiers and snowboarders from all over the world to Whistler. Magnetic Movie was to be a visual distillation of that concept. But such a proposition was not without risk. Being bound to the weather and snow conditions of one location for an entire film project would be enough to make any director shake in their ski boots. SHREDDING IN THE FIELD OF DREAMS FOR THE MAGNETIC MOVIE HOME TURF ADVANTAGE