MOUNTAIN LIFE - Coast Mountains | Fall / Winter 2017

FALL/WINTER 2017 MLCM 107 Mother always loved you best (1983) This was a word and image play on the famous Arrangement in Grey and Black No. 1 (commonly known as “Whistler’s Mother”) by 19th Century American artist James McNeill Whistler. In addition to chairlift and ski equipment, Lynch added subtle details such as mother’s wind-chapped cheeks and Bugaboo-branded wayfarer sunglasses dangling around her neck. “We were looking for any hook that would separate us from Blackcomb and give us the status,” says Hurst. “This was our way of saying ‘okay Blackcomb, we’re still better than you because mother always loved us best.’ It was the first competitive poster we did and it was quite popular.” Share the Magic (1985) Although Whistler Mountain officially opened for skiing in January 1966, the first gondola at Creekside began spinning in 1965 so 1985 was chosen as the twentieth anniversary year. Share the Magic recalls fond memories of bombing up the gravel road from Vancouver to Whistler in a heavily- stickered Volkswagen Beetle in the early 70s. “The road was so bad you never knew if you were going to make it,” recalls Hurst. “So this was Brent’s concept of ‘flying’ up to Whistler. I wanted it to be a bit more friendly so I asked him to add a woman’s face in the mirror, which we argued over. I ended up winning that argument because I was paying the bill.”