| Contest Valid From: |
| August 1, 2024 – September 1, 2024 |

We’re stoked to team up with BFGoodrich to bring you a unique chance to WIN a fresh set of tires and a brand new camping kit!
Share your overlanding adventures with us! Whether you’re tackling rough trails, exploring hidden gems, or camping under the stars, this is your chance to show off your love for the wild and win big!
The prize:
- Set of BFGoodrich tires
- MSR Habitude 6 tent
- Coleman Cascade 3-in-1 propane stove
- Alps Mountaineering King Kong camping chair
- Mountain Hardwear Shasta 0F/-18C lightweight sleeping bag
- BioLite AlpenGlow 500 lantern
- Hydro Flask Day Escape soft insulated cooler


To enter:
- Like the Instagram post below
- Follow @MountainLifeMedia
- Tag your best adventure partner
- Share an overlanding adventure in a post (all formats of content welcome) and tag @MountainLifeMedia with #BFGoodrichCanada and #OverlandingToWin
No purchase required. Entries close on September 1st, 2024 at 23:59 PST. Winner will be selected and announced on September 4th, 2024 via Instagram Direct Message by this @MountainLifeMedia account. Open to Canadian age of majority residents only. Full terms and conditions below. Please note: Products may differ from those pictured.
Let the adventures begin! Have fun, and good luck!
Giveaway Terms & Conditions
Prize Details:
- One winner will receive a set of BFGoodrich Tires (value to be determined based on the winner’s vehicle) and a camping kit valued at CAD $1,971.45.
Entry Requirements:
- Participants must follow @MountainLifeMedia.
- Participants must tag their backcountry partners in the post.
- Participants must share an overlanding adventure in a post (all formats are eligible, including photos, videos, and carousels) and tag @MountainLifeMedia with #BFGoodrichCanada and #OverlandingToWin.
Contest Timeline:
- Entries close on September 1st, 2024, at 23:59 PST.
- The winner will be selected and announced on September 4th, 2024, via Instagram Direct Message from @MountainLifeMedia.
Eligibility:
- No purchase required.
- Open to Canadian residents only who are of the age of majority in their province or state of residence. Employees of Mountain Life, BFGoodrich, and their immediate families are not eligible to enter.
Selection of Winner:
- The winner will be selected from all eligible entries and notified via Instagram Direct Message. If the winner does not respond within 72 hours, a new winner will be chosen.
Content Use:
- By entering the contest, participants grant BFGoodrich the right to use their shared content on BFGoodrich’s social channels.
Instagram Disclaimer:
- This contest is in no way sponsored, endorsed, administered by, or associated with Instagram. By participating, you release Instagram from any responsibility.
Disqualification:
- Any entries that do not comply with these terms and conditions or are found to be fraudulent will be disqualified.
Modification/Cancellation:
- Mountain Life and BFGoodrich reserve the right to modify or cancel the contest if circumstances arise beyond their control.







