Rab athlete Madeleine Martin-Preney navigates a male-dominated industry, breaking barriers and empowering women in mountain sports through mentorship and leadership.

Words :: Erin Moroz // Photos :: Chris Candela // Article sponsored by Rab.

Rab athlete Madeleine Martin-Preney is a certified skiing, hiking and rock climbing guide with the Association of Canadian Mountain Guides (ACMG)—an industry where men still dominate. In conversation with Martin-Preney, her values of hard work and equal opportunity resonate, as they do in the examples she sets breaking through the glass ceiling on the regular.

We delve into Martin-Preney’s experiences as a woman navigating these spaces, from achieving certifications to inspiring others through her collaborations in the outdoor world with organizations like Girls Do Ski and She Moves Mountains. And, how she’s always pushing herself being the hardest-working person on the mountain.

ML: How did you get into mountain sports?

M-P: The biggest piece was just really recognizing that the mountain environment and the lifestyle of being in the mountains are all-encompassing. The health aspect, moving in relationship with the environment, and being out there, became central to my life. Growing up, I switched from downhill skiing to cross-country skiing at 11, and once I discovered backcountry skiing, it became my focus. That connection with the outdoors ultimately shaped my career path.

ML: How did you transition from being a recreational mountain enthusiast to a professional in the industry?

M-P: It came in two parts: Initially, I was drawn to outdoor education and youth opportunities, which helped me realize that guiding was a possibility. I got my start with a bursary program from Outward Bound and took my first apprentice hiking guide course in 2013. At first I didn’t think guiding was for me, but after meeting people in the field I realized I could carve out my own space. Eventually, I began working with Outward Bound and other guiding organizations.

ML: What advice would you give to other women trying to pursue guiding or leadership roles in the outdoor industry?

M-P: My advice is to build a strong support system and invest in relationships that will sustain you, whether you’re facing injury or isolation. Also, seek out mentorship with people whose values align with yours. Guiding can be an isolating career, so having like-minded people to lean on is crucial. Building those relationships—whether it’s through conversations, shared books or outdoor experiences—will help you navigate the challenges and feel less alone when things get tough.

ML: Who are some of the women you look up to in the outdoor industry?

M-P: I really look up to women like (ACMG mountain guide) Helen Sovdat and (ACMG SG/RG) Jasmin Caton who have both found success in the industry. Helen has worked for Canadian Mountain Holidays for more than 30 years and has helped train and mentor countless guides over the decades. Jasmin grew up in the Kootenays and made a name for herself as a professional climber and is one of the few female lodge owner/operator/guides and also, the mother of twins. Both make a point of creating opportunities for and mentoring other women, and build a sense of community and belonging that goes far beyond their workplace.

ML: How do you try to lead by example for other women in the industry?

M-P: I believe in building strong, supportive relationships. For me, it’s about more than just technical skills. It’s about creating spaces where people, especially women, feel like they belong and can realize their potential. I’m intentional about fostering collaborative environments and providing mentorship, whether that’s in the field or through conversations and shared learning. I want women to know they don’t have to sacrifice parts of themselves to succeed in this space.

ML: What legacy are you hoping to build?

M-P: I want to leave a legacy where people, especially women, feel empowered and supported to pursue their goals. I hope to be remembered as someone who helped create spaces where others could thrive, feel like they belong, and realize their full potential in the mountains. It’s not just about individual accomplishments but about contributing to a more inclusive and supportive community.