The mountain accommodation brand Basecamp Resorts commits $150k to support sustainability programs.
In line with its mission to protect the natural environments of the mountain destinations it operates in, Basecamp Resorts recently announced a financial commitment of $150,000 (CAD), to be disbursed over the next three years, for environmental organizations POW (Protect Our Winters) Canada and veritree.
Basecamp operates 13 hotel and resort properties across Alberta and BC. POW is a nonprofit founded by snowboarder Jeremy Jones that is made up of outdoorists, athletes and outdoor brands advocating for policy solutions to climate change. Basecamp will support their advocacy work, engagement campaigns (such as $now Me the Money) and other fundraising initiatives.
Through the POW Canada partnership, Basecamp Resorts is also committing to making its operations more sustainable, including making investments into energy, water and waste reduction initiatives.
Vancouver-based veritree is a data-driven, restorative platform that connects businesses with verified tree-planting projects to mitigate climate change, enhance biodiversity and restore ecosystems through reforestation. Basecamp will support efforts to restore areas in AB ad BC that have been depleted or degraded from wildfires or that have been deforested, as well as Alberta’s Sawle Lake Smart Forest, veritree’s most advanced reforestation project.
Basecamp will also collaborate with the organization on events, awareness campaigns and community initiatives. A progress tracker sharing the direct impact of this partnership including verified trees planted will be available at BasecampResorts.com.
“We continue to witness firsthand the devastating impacts of climate change on the lands and communities across British Columbia and Alberta that we operate in. These collaborations align with Basecamp’s commitment to sustainability and to caring for the places where we live, work and play,” said Sky McLean, founder and CEO, Basecamp Resorts.
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