The real secret about “the secret marketing recipe.”
(Hint: it doesn’t exist.)
Reality check: other than “sex sells,” there is no silver bullet to advertising. And despite what thousands of experts tell you on the internet, there’s no secret recipe either.
But that doesn’t mean it’s not a recipe. It is, it’s just that every company and brand is unique (or should be) so the recipe is very personal, customized, and specific. Think of it like bread—a sourdough loaf is very different from a cinnamon bun which is not the same as wild cranberry bannock. But all are delicious if you get the recipe right.
Your ingredients are what makes your brand unique. Who are you? What do you care about? What problems do you solve for your customers?
At Mountain Life, we’ve been helping our partners sort out their ingredients and dial in their recipes for over two decades. And nothing makes us happier than watching your brand cook.
Using our print mags, website, social/video platforms and more, we’ll help you sort out the methodology that will best deliver your unique recipe to our audience so you can bake your masterpiece.
1. Print
Print is alive and outdoor-focused magazines are at the forefront of analogue success. With four regional print titles delivering 120,000 free magazines annually across Canada, Mountain Life can deliver your message to an engaged audience that enjoys the slowed-down, tangible experience of turning a page, reading a longer piece of writing, and seeing images (aka: your ad) in a larger, more detailed format than a phone/tablet provides.
2. Sponsored Content
The Internet = immediate action, and with an average of 30,000 page views per month Mountain Life is Canada’s premier online provider of coast-to-coast adventure and outdoor lifestyle. Your sponsored article is placed next to dispatches and stories from some of the biggest names in outdoor sports. Daily posts keep our readers coming back all week long.
3. Social
With 52,000 followers across multiple social networks, Mountain Life offers extensive reach and engagement opportunities. We create targeted social media campaigns, promote sponsored posts, and run engaging giveaways and contests to keep our audience active and interested. Our social media packages ensure your message is seen by a diverse and enthusiastic outdoor community.
4. Podcast
After nearly 50 episodes and 4 years, the Live it Up with Mountain Life podcast is an established source for long-form conversations about adventure, conservation, outdoor mindsets and more. With new episodes every two weeks, sponsoring the podcast is a great way to reach your target market when they are fully invested in the medium.
5. Contests
Everyone loves to win, and most people love a chance to win. With an engaged audience across the country, a collaboration contest with Mountain Life is an excellent way to build excitement about new products, capture customer emails, or simply stoke everyone and get them dreaming of winning big, with your product as the prize.
Each of the above is a powerful advertising channel on its own, with Mountain Life you can mix, match and combine these “tools” to best match your unique marketing recipe to create a gourmet advertising strategy that will rise to the top.
Holler at us today, let us know what you’ve got cookin’, and we’ll help dish it up and make sure everyone gets a taste.
Let’s Get Cooking
