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Remembering Jake Burton Carpenter with the Third Annual ‘Day for Jake’

  • February 27, 2023
  • Ned Morgan
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The impact of Burton Snowboards founder Jake Burton Carpenter (1954-2019) is undeniable. Jake’s dream, perseverance, and generosity were a gift to the world—one that keeps on giving.

Jake Burton Carpenter late Seventies
Photo: Burton

In late 1977, Jake quit his New York City investment banking job to pursue what seemed like an unlikely dream: to surf on snow and turn it into a viable, global sport.

“I moved to Londonderry, Vermont,” Jake wrote, “and started ‘Burton Boards’ out of a barn in a house where I was the live-in caretaker and tending the two horses. By night, I bartended at the Birkenhaus Inn. By day, I built makeshift snowboard prototypes and tested them in the back hills of southern Vermont.”

Burton A Day for Jake 1
Photo: Burton

On March 11, Burton is celebrating the 3rd annual Day For Jake. All around the world people will come together like it’s pre-pandemic and do what Jake loved best: snowboarding with family and friends and having as much fun as possible.

A Day For Jake will look a little different around the world, and that’s okay – what unites all celebrations is riding in honor of Jake’s legacy and sharing with friends using the hashtag #RideOnJake.

Activities will include demos, raffles, group rides, giveaways and more. Canadian locations include Blue Mountain Resort, Ontario; Bromont, Quebec; Sunshine Village, Banff, AB; and Whitewater, Nelson, B.C.

Here’s a full list of participating resorts.

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The Southern Interior region of BC holds an ecological cross-section of the province with alpine meadows, arid Douglas fir grasslands, damp cedar and hemlock forests of the Columbia Mountains and the warm expanse of Shuswap Lake.
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