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Smartwool Gives Old Socks a New Life

  • April 5, 2022
  • Ned Morgan
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In time for Earth Day on April 22, Smartwool’s path towards total sustainability gains even more traction, with new materials and a sock recycling program now in the Canadian market.

Smartwool Second Cut socks
photo: Smartwool

In a move that should be welcomed by all sock-wearers and planet protectors, The Second Cut project is launching in the Canadian market from April 1–May 2. Drop your old (but clean) socks (of any brand or material) in-person at MEC stores and Smartwool retail locations in Banff and Whistler. With Smartwool’s goal of 100% circularity by 2030, this is a major step—and will immediately keep useable materials out of landfills.

Smartwool Gives Old Socks a New Life hiking lookout
photo: Smartwool

The brand is partnering with Material Return circularity platform to collect and deconstruct hard-to-recycle socks and turn them into new goods. Smartwool’s goal for 2022 is to collect 400,000 socks to recycle into creating yarn for the brand’s first fully circular sock product.

And there are more planet-forward initiatives happening at Smartwool:

ZQ-Certified Merino Wool

Smartwool Gives Old Socks a New Life sheep NZ Merino wool
photo: Smartwool

Smartwool’s ZQ-Certified Merino Wool is natural, renewable, and sourced in the most responsible way possible. Brand partner, New Zealand Merino Company, has developed ZQ, the world’s first Merino wool accreditation program. This program ensures environmental, social and economic sustainability and safeguards animal welfare.

Plant-Based Dye

Smartwool Gives Old Socks a New Life woman sunhat board
photo: Smartwool

Plant-based dyeing is an environmentally conscious process that utilizes dyes derived from plants instead of artificial substances—using less water and energy in the process. Dyes are made using madder root, myrobalan, indigowoad root, lac extract and granatum (pomegranate). You can find the brand’s plant-based dye styles available in tanks, short-sleeves, long-sleeves, hoodies, bottoms and men’s underwear here.

Merino Ultralite Collection featuring TENCEL

Smartwool Gives Old Socks a New Life flyfishing net river
photo: Smartwool

TENCEL cellulosic fibers of botanic origin define a new standard of sustainability through an environmentally responsible closed-loop product process. Smartwool’s TENCEL fiber/Merino jersey is made using Lenzing certified TENCEL, the raw material for the fiber is cellulose from either eucalyptus or beechwood. Both natural fibers are obtained from sustainably managed, FSC-certified wood growth. Both eucalyptus and beechwood are fast-growing trees that do not require fertilization or irrigation. You can find the brand’s Merino Ultralite Collection featuring TENCEL in tanks, short-sleeves, long-sleeves, mountain bike tees, hoodies, vests, jackets and accessories here.

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Gear Shed: World’s Most Sustainable Sunglasses?
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There are some first times that we will always remember. Like the time I skied off-piste through the alpine highlands of le parc national de la Gaspésie.
@shimizuimg getting those January goods ❄️ #mountainlifer
With four decades of ice canoeing under his belt, Jean Anderson has dominated a sport that's unique to Quebec and that he helped shape.
Featuring three gravel and three MTB events, the series explores the intense competition and love of the sport among 60 of the world’s premier cyclists.
Winter commute with #mountainlifer @michelle_pittam ❄️🚵‍♀️🌲
@lhymnedestrembles.ca is no mirage. Set in the lush Laurentian forest, yet easily accessible (less than an hour and a half from Montreal), this luxurious ski-in ski-out residential resort by @groupebrivia is nestled at the foot of the Versant Soleil side of Mont Tremblant. The Tremblant region is a perennial destination for outdoor enthusiasts from around the world, and within the province, attracting 3.5 million visitors annually.
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