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Rob Heule: East of the Great Divide

  • February 28, 2022
  • Mountain Life Media
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words :: Kevin Hjertaas // photography :: Kyle Gibson.

On a clear spring morning, Rob Heule takes in the sunrise atop the Great Divide; British Columbia to one side, Alberta to the other. He studies a dozen different ski objectives in the golden light. The obvious descents would take him west to “Beautiful British Columbia” but, Rob has a different plan.

Rob Heule East of the Great Divide jump

After a cup of cowboy coffee at the Neil Colgan Hut, he wipes his moustache on his sleeve and buckles his ski boots. Dropping into the steep 3/4 Couloir, Rob leads us back into Alberta. He skis the imposing chute with a composed, playful style down towards Moraine Lake and on to Lake Louise. Then we jump into his grey 1991 Toyota pickup and, with Canadian country music icon Ian Tyson playing on the tape deck, follow the Bow River east out of the mountains and into the foothills. It’s a handy metaphor for a professional skier who didn’t follow the standard route west laid out by his predecessors.

Growing up in Calgary, Rob developed a love for the outdoors through adventures with his parents. Fernie was the family’s favourite winter getaway, and Rob soon joined a Fernie youth ski program.

Rob Heule East of the Great Divide truck

As he developed, his father drove him all over North America for halfpipe contests, where Rob eventually earned his first professional contracts with Line Skis and The North Face.

For a pro skier, it’s a pretty standard origin story to that point. However, Whistler is the centre of the Canadian ski scene—every successful pro from the Rockies has moved there (or to Revelstoke) to solidify their career. But, even when he worked summers on the Blackcomb Glacier, Rob always returned to Alberta.

“I think leaving this sense of home and belonging, family and friends, and a connection to this place is hard to do,” he says. “I just never felt a need to leave.”

Instead, Rob strengthened his roots. He filmed urban skiing segments in Calgary while developing a workshop and business of his own. RAD Packs is Rob’s one-man brand where he makes limited runs of “radical outdoor gear.” It was up-cycled backpacks in the early days, but in recent years, he’s made stylish all-leather ski mitts, fleece and GORE-TEX powder hats, and rugged, durable work pants.  

Rob Heule East of the Great Divide river

When the day came to move out of Calgary, Rob and his girlfriend, Allie Riediger, didn’t go far. They bought what Rob calls their “little house in the woods” on a five-acre lot near Bragg Creek. Nestled on the edge of the foothills, it’s cowboy country, and it suits Rob fine.

Still curious about Rob’s loyalty to the eastern Rockies, I met up with him a few months later in the Canoe Meadows parking lot in Kananaskis Country. Kayakers are milling about; tourists stop to look around. In one corner of the lot, a couple are waxing surfboards and appear to be doing complicated calisthenics as they wiggle into wetsuits. The snow Rob skied all winter is now water, and Rob’s here to river surf.


Related:

Fire on the Mountain: Behind the Scenes of the Night-Surf Sequence

On this sleepy Tuesday morning, ten other surfers are already lined up in the Kananaskis River. They are taking turns jumping into the rapids and paddling hard in hopes of getting caught by one central standing wave. If they do, the surfers can float stationary while torrents of water rush past. Once on their feet, they dance back and forth, simulating the glide, balance, and carved turns of ocean surfing. Any misstep, and the raging water spits them 50 metres downriver where they must battle their way to shore.

River surfing is a strange—even ridiculous—sport at first, but when a talented surfer dives in, you begin to understand its draw. With little visible effort, Rob hops off a rock and directly onto his feet. Standing casually amid the river’s roar, he guides his board across the wave, searching for the power point which propels him down and across, setting up a powerful slash that fans spray into the sunlight. With delicate footwork he recovers his balance while the river tries to topple him. 

Could the surfing be better in the ocean? Could a ski career be better in Whistler? 

“The Rockies just feel like home. I feel connected to the mountains, the landscape, even the weather and the environment here,” Rob says. “I just can’t imagine watching the sunset over anything other than the Rockies.” 

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There are some first times that we will always remember. Like the time I skied off-piste through the alpine highlands of le parc national de la Gaspésie.
@shimizuimg getting those January goods ❄️ #mountainlifer
With four decades of ice canoeing under his belt, Jean Anderson has dominated a sport that's unique to Quebec and that he helped shape.
Featuring three gravel and three MTB events, the series explores the intense competition and love of the sport among 60 of the world’s premier cyclists.
Winter commute with #mountainlifer @michelle_pittam ❄️🚵‍♀️🌲
@lhymnedestrembles.ca is no mirage. Set in the lush Laurentian forest, yet easily accessible (less than an hour and a half from Montreal), this luxurious ski-in ski-out residential resort by @groupebrivia is nestled at the foot of the Versant Soleil side of Mont Tremblant. The Tremblant region is a perennial destination for outdoor enthusiasts from around the world, and within the province, attracting 3.5 million visitors annually.
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