Late last year, 15 business members of The Conservation Alliance raised more than $78,000 to support the non-profit’s efforts to protect wild places in North America. And if you play outdoors, you probably know some of these members.
Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun Sport, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and TREW Gear donated 5% of their online revenue as part of The Conservation Alliance’s annual We Keep It Wild fundraising campaign. Combined, the brands helped raise more than $32,000.
The We Keep It Wild campaign is an opportunity for a select group of The Conservation Alliance’s 270 member companies to go above and beyond their annual dues commitment while demonstrating their partnership with the Alliance to their end consumers. These latest funds will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is currently underway.
On Giving Tuesday, Nov. 30, Icebreaker, Moosejaw, and Toad&Co helped fundraise for The Conservation Alliance by donating a percentage of their sales made that day. Sustainable apparel company Toad&Co raised money for the Alliance’s Confluence Program—whose goal is to connect to historically racially marginalized people for the protection of natural places. The combined efforts among these brands helped raise more than $46,000 for The Conservation Alliance in a single day.
“The Conservation Alliance is thrilled to have outpaced our annual giving record by 10% in 2021, awarding more than $2.2M to 56 organizations working on land and water conservation throughout North America,” said Conor McElyea, Director of Membership and Partnerships at The Conservation Alliance. “With the funds raised through these various cause marketing initiatives, we’ll be off to a great start to keeping that pace up in 2022.”
In addition to these efforts, several Conservation Alliance members are running seasonal promotions or providing ongoing, year-round support. Hydaway, CamelBak, and Trail Butter are currently offering limited edition products, with a portion of proceeds going to The Conservation Alliance. Shār Snacks, a snack food brand, has committed 20% of its yearly profits to The Conservation Alliance.
With natural spaces under threat more than ever, the need for consumers to support brands who support conservation has never been clearer.
To learn more about The Conservation Alliance: www.conservationalliance.com
