Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
Subscription Form

Get notified of the best News

Social Links
Instagram 22K Followers
Facebook 25K Likes
Twitter 5K Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
22K Followers
25K Likes
5K Followers
1K Followers
Mountain Life
Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
  • Mountain Biking
  • Mountain Lifer

Dream Collaboration: Mons Royale Teams Up With Squamish-Based Alice & Brohm

  • August 19, 2020
  • Ben Osborne
Total
1
Shares
1
0
0
0
0
0
Total
1
Shares
Share 1
Tweet 0
Pin it 0
Share 0
Share 0
Share 0
Dream Collaboration Mons Royale Teams Up With Squamish Based Alice Brohm Two Bikers
Adventure first, then ice cream.

words :: Ben Osborne // photos :: Mirae Campbell.

If it wasn’t already official, Mons Royale and Alice & Brohm have made it so: ice cream is to biking as hot chocolate is to skiing and snowboarding.

After a long pedal on a hot summer day, there’s nothing better than diving face-first into a tall cone,  and now we have a t-shirt to commemorate it. The best part? Buy the shirt, and you’re supporting local trails, a local artist, and you’re getting a shirt that’s meant to last.

Dream Collaboration Mons Royale Teams Up With Squamish Based Alice Brohm Standing In Ice Cream Shop
Started from a boler.

Based out of New Zealand, Mons Royale has been making waves in British Columbia, with every day seemingly more riders popping up on the trails and the apres-bike spots kitted out in the versatile merino gear.

So, in the spirit of pairing strength with strength, the brand has teamed up with Alice & Brohm, a local Squamish ice cream shop that has quickly gained cult-status in the Sea to Sky Corridor for its New Zealand-style fruit-based ice cream.

Started by two Squamish locals, Matt Harris and Katie Youwe, the story begins with Matt’s love for two things that the collaboration encapsulates: riding bikes, and ice cream.

Dream Collaboration Mons Royale Teams Up With Squamish Based Alice Brohm T Shirt Artwork
Art by Dominik Kalita, merino by Mons Royale.

After spending his childhood capping off each ride with a cone from one of New Zealand’s signature real fruit ice cream stands, Matt made his way to Canada where he eventually met his co-conspirator and future wife, Katie Youwe. After plenty of adventures together based out of Squamish, the two realized something was missing: ending those adventures with the frozen treat that played a large part in defining his childhood.

So, the two set out to make it on their own. After starting their business out of a 1972 Boler and getting plenty of community support, the two moved into a storefront in 2017.

Dream Collaboration Mons Royale Teams Up With Squamish Based Alice Brohm Riding Rock Slab
Meant for before, during, and after riding, Mons Royale makes pieces that last, and look good.

After a few short years, the humble storefront has made an indelible mark on the Sea To Sky community (i.e. handing out cone after cone), prompting Mons Royale, another brand with New Zealand Roots to approach the duo about collaborating to make a one of a kind riding t-shirt with their signature merino wool blend. 

Adding local artist Dominik Kalita to the mix, the team was in place—all that was left was to execute.

“We’re two kiwi brands with proud NZ roots. Connection with the community and the outdoors is at the heart of what we both do.”, said Tom Brownlee, Sales and Business Development Manager for Mons Royale.

“With everything happening with Covid-19 funding for local trail associations was low. We wanted to come up with a creative way to support SORCA and the Squamish community that’s built around them.”

The final product features an epic illustration by Dominik, and a cone to commemorate the sweet treat that started it all. Like all of Mons Royale’s gear, the shirt is made to stand the test of time.

The final product.

The best part? 25% of all proceeds go to funding the local trail network in Squamish, BC. To get yourself a shirt, head over to the Mons Royale page. —ML

 

Total
1
Shares
Share 1
Tweet 0
Pin it 0
Share 0
Share 0
Share 0
Ben Osborne

Previous Article
  • CLIMBING
  • Women

Comin’ Up: Annabelle McDonald Is On Her Way

  • August 18, 2020
  • Ben Osborne
View Post
Next Article
  • Mountain Biking

The New Bike Boom: The Bike Industry Is Blossoming During the COVID-19 Pandemic

  • August 19, 2020
  • Ben Osborne
View Post
You May Also Like
AleTrailsSouthernInterior_Vernon_MikeGamble_LookoutTrail_BenHaggarPhoto
View Post
  • Mountain Biking

Ale Trails: Southern Interior Part 1, Vernon + Shuswap

  • Mountain Life Media
  • March 20, 2023
Bora-Boreal-Quebec-winter-cabin-stars
View Post
  • Mountain Lifer
  • Stay & Play

Bora Boréal: Frozen in Time and Ice

  • Mountain Life Media
  • March 14, 2023
Skiis-and-Biikes
View Post
  • Mountain Lifer
  • Ontario
  • Skiing
  • Snowboarding

Skiis & Biikes Looks to the Future

  • Mountain Life Media
  • March 6, 2023
A-Forest-Journey-Patagonia-cover-photo
View Post
  • Mountain Lifer

A Forest Journey: The Role of Trees in the Fate of Civilization

  • Ned Morgan
  • March 2, 2023
Nalaga-Avis-O_Brien
View Post
  • Mountain Lifer
  • Women

Bringer of Light: A Conversation with N’alaga

  • Editor
  • March 1, 2023
Nnormal-No-Lost-Shoes-film
View Post
  • Mountain Lifer
  • Videos

Friday Flick: No Lost Shoes

  • Editor
  • February 17, 2023
View Post
  • Mountain Lifer
  • On The Trail
  • Photography
  • Stay & Play

Let It Roar

  • Sarah Bulford
  • February 9, 2023
View Post
  • Mountain Lifer
  • Trips & Expeditions
  • Videos

Arc’teryx Presents: Shaped by Wild

  • Sarah Bulford
  • February 8, 2023

Leave a Reply

You must be logged in to post a comment.

Featured Posts
  • natural-selection-Redbull 1
    Friday Flick: Natural Selection Tour Highlights
    • March 17, 2023
  • Powder-Highway-BC-ski 2
    Powder Highway Revisited
    • March 21, 2023
  • AleTrailsSouthernInterior_Vernon_MikeGamble_LookoutTrail_BenHaggarPhoto 3
    Ale Trails: Southern Interior Part 1, Vernon + Shuswap
    • March 20, 2023
  • Bora-Boreal-Quebec-winter-cabin-stars 4
    Bora Boréal: Frozen in Time and Ice
    • March 14, 2023
  • Uncertainty-mountains-Rockies 5
    Facing Uncertainty: The Role of Chance in Mountain Adventures
    • March 13, 2023
RECENT POSTS
  • Elements-Outfitters-Filson-cabin
    Elements Outfitters Partners with SALTS to Protect Alberta’s Incredible Landscapes
    • March 16, 2023
  • The-High-Route-Kaytlyn-Gerbin-Jenny-Abegg-North-Cascades-High-Route-glacier-hiking
    Friday Flick: Alpine Ultra-Run Sufferfest
    • March 10, 2023
  • Lynx-OGT-Flashlight-standing-up
    Gear Shed: Top Picks for Shredding, Snacking + Seeing in the Dark
    • March 9, 2023
Social Links
Instagram 22K Followers
Facebook 25K Likes
Twitter 5K Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
INSTAGRAM
mountainlifemedia
22K Followers
Back on the road with three generations, dancing lifties, best-on-planet pizza and elusive-but-exquisite pow days.
Live It Up EP 24 is out now!
The Southern Interior region of BC holds an ecological cross-section of the province with alpine meadows, arid Douglas fir grasslands, damp cedar and hemlock forests of the Columbia Mountains and the warm expanse of Shuswap Lake.
Do Not Disturb mode activated ✅ #mountainlifer
Conceived by superhuman snowboarder @travisrice, the @naturalselection Tour highlights earth’s premier riders, from big-mountain mavens to Olympians, all competing on the most stoketastic—and unpredictable—terrain known to humankind.
Built upon a shared desire to enjoy, respect, and advocate for Alberta’s incredible landscapes, it was a natural fit for @elementsoutfitters to work with a local conservation organization @saltslandtrust to highlight the province’s rugged beauty and outdoor apparel to match.
THE UNINVITED INVITATIONAL April 13-16 @woodwardtahoe 😱 $40,000 cash prize purse and a whole lotta spotlight on a group of riders whose time has finally come!! Presented by @jess.kimura and @thenorthface and supported by @yeti @capitasupercorp @slushthemagazine @unionbindingco @smithoptics @sunbum @coalheadwear @fattire 🫡 watch the finals in person Saturday April 15 and join the crew + @btbounds for a public ride day Sunday April 16 @borealmtn. Time to make some history!!! #linkinbio to learn more!
Close your eyes and, for a moment, imagine yourself deep in the polar regions aboard an expedition ship stuck in the ice. The white pack-ice is dazzling, and the immobile vessel seems frozen in time and space. That experience piques your curiosity, doesn't it? Without having to go all the way to Antarctica, you can experience these icy sensations 30 minutes from Quebec City in one of Bora Boréal 's two floating cottages.
@acmg.ca /IFMGA Mountain Guide and  @parks.canada Visitor Safety Specialist Steve Holeczi discusses the role of chance in mountain adventures and how to assess the unknown.
Slopes in the morning, peddles in the afternoon = balance. #mountainlifer
Follow

Subscribe

Subscribe now to our newsletter

Back on the road with three generations, dancing lifties, best-on-planet pizza and elusive-but-exquisite pow days.
Live It Up EP 24 is out now!
The Southern Interior region of BC holds an ecological cross-section of the province with alpine meadows, arid Douglas fir grasslands, damp cedar and hemlock forests of the Columbia Mountains and the warm expanse of Shuswap Lake.
Do Not Disturb mode activated ✅ #mountainlifer
Conceived by superhuman snowboarder @travisrice, the @naturalselection Tour highlights earth’s premier riders, from big-mountain mavens to Olympians, all competing on the most stoketastic—and unpredictable—terrain known to humankind.
Built upon a shared desire to enjoy, respect, and advocate for Alberta’s incredible landscapes, it was a natural fit for @elementsoutfitters to work with a local conservation organization @saltslandtrust to highlight the province’s rugged beauty and outdoor apparel to match.
Mountain Life
  • Home
  • About
  • Contact
  • Subscribe
  • Advertising

Input your search keywords and press Enter.