words :: Ben Osborne
After 12 years as President and CEO of the outdoor brand Patagonia, Rose Marcario is stepping down from her role effective June 10, 2020. Leading the company through some of its most successful years, Marcario was known for her success in advocating for the environment and fostering the growth of programs that put the future of the planet before profits.
Among those projects were the organic food company Patagonia Provisions which she founded with Yvon Chouinard, the Regenerative Organic Certification (a certification for workers/farmers rights, animal welfare, and regenerative soil practices), and Patagonia Action Works, an online space for environmental activism.
According to Fast Company Patagonia has quadrupled its sales to $1 billion since Marcario joined the company, while also putting in place plenty of environmental initiatives.article continues below
When environmental activists saw what was going on in Utah in 2017, Marcario led the way moving the Outdoor Retailer tradeshow to Colorado in protest of the political climate in Utah. Under Marcario’s lead, Patagonia gave away more grants to grassroots activism during her tenure than any other time in the company’s history. These actions are just the tip of the iceberg, and the man who founded the company knows it.
“Rose has grown our advocacy efforts in ways I could never have imagined,” Chouinard reflected in the press release announcing her departure. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”
The company’s transition will be handled by the Chief Operating Officer, Doug Freeman, and we can’t wait to see where the company takes things. Now more than ever, it’s unbelievably important to have individuals, brands, corporations, and politicians standing up for what they believe in—and Marcario is an excellent example of that. Thanks for all your work, we can’t wait to see where things go next. —ML