Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
Subscription Form

Get notified of the best News

Social Links
Instagram 22K Followers
Facebook 25K Likes
Twitter 5K Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
22K Followers
25K Likes
5K Followers
1K Followers
Mountain Life
Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
  • Snowboarding

Legendary Snowboarder Nicolas Müller Dropped by Sponsors Over Political Views

  • June 17, 2020
  • Ben Osborne
Total
0
Shares
0
0
0
0
0
0
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Share 0
Share 0

In a surprise move by GNU Snowboards and Thirty Two, the brands have dropped longtime team rider Nicolas Müller. One of the most stylish and progressive riders in the history of snowboarding, with recent political and social commentary the brands seem to have deemed Müller a liability, and separately announced they will no longer be affiliated with the rider.

From Thirty Two:

https://www.instagram.com/p/CBYYjzEpLi8/

From GNU:

https://www.instagram.com/p/CBebWLNj9Oq/

While snowboard brands have not historically been deeply involved in political and social issues, the times have changed and everyday citizens have come to realize the importance of the brands that guide our everyday lifestyle needing to be a part of the action for change in a world that is very clearly not fair for all individuals.

While the brands haven’t come out and stated directly the reason, dropping Müller is likely due to his outspoken opinion on the subject of COVID-19, systemic racism, and the news media. As of a few days ago Müller’s Instagram biography had a link leading to a conspiracy video about the death of George Floyd. Müller has also been outspoken and challenged those sharing their support for the Black Lives Matters movement, including his own teammate at Thirty Two, Desiree Melancon.

Although his political opinions have nothing to do with this snowboarding, it’s encouraging to see his sponsors withdraw their support from a person who they have undoubtedly helped give a platform too. This is a sign that brands will not put up with their athletes spreading misinformation, and that we’re headed in the right direction. —ML

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Share 0
Share 0
Ben Osborne

Previous Article
  • The Great Outdoors
  • Photography

Why Do Photos of Nature Make Us Happy?

  • June 16, 2020
  • Ben Osborne
View Post
Next Article
  • Photography
  • The ML Interview

The Pursuit of Perfection with Adventure Photographer Krystle Wright

  • June 19, 2020
  • Mountain Life Media
View Post
You May Also Like
L'Hymne-des-Trembles-Laurentians-Quebec
View Post
  • Skiing
  • Snowboarding
  • Stay & Play

L’Hymne des Trembles: Uncompromising Laurentian Skiing

  • Editor
  • January 27, 2023
Season-Pass-Skis-and-Splitboard-both
View Post
  • Skiing
  • Snowboarding
  • THE GEAR SHED
  • WINTER GEAR

Gear Shed: New Season Pass Skis + Splitboard Exclusive to evo

  • Mountain Life Media
  • January 15, 2023
Mountain-Life-Blue-Mountains-stack-winter-2023
View Post
  • On The Trail
  • Ontario
  • Skiing
  • Snowboarding
  • Trips & Expeditions

ML Blue Mountains Winter-Spring ’23 Issue Out Now

  • Ned Morgan
  • January 6, 2023
Camp_credit_Jerome_Tanon-The-North-Face
View Post
  • Skiing
  • Snowboarding
  • Trips & Expeditions
  • Videos

Friday Flick: Free Rider

  • Ned Morgan
  • December 30, 2022
View Post
  • Skiing
  • Snowboarding
  • Stay & Play

RED: Big Mountain, Small Town

  • Sarah Bulford
  • December 20, 2022
View Post
  • Mountain Lifer
  • Skiing
  • Snowboarding

Arc’teryx Backcountry Academy is coming to Whistler B.C.

  • Sarah Bulford
  • December 20, 2022
tantalus-range
View Post
  • Photography
  • Skiing
  • Snowboarding

Certified Badassery: The Photo Gallery

  • Mountain Life Media
  • December 16, 2022
Nicholas-Spooner-moose-skier-touring-Quebec
View Post
  • On The Trail
  • Photography
  • Skiing
  • Snowboarding
  • Trips & Expeditions

Vie en montagne Winter-Spring ’22-’23 Out Now

  • Mountain Life Media
  • December 12, 2022
1 comment
  1. Ben Osborne says:
    July 3, 2020 at 2:40 pm

    Hi there, we’d love to hear your opinion on the matter, but we don’t encourage derogatory language. Please take that elsewhere.

Leave a Reply

You must be logged in to post a comment.

Featured Posts
  • Fjallraven-Nuuk-Parka-daniel-blom-photo_jacket 1
    Gear Shed: Multisport Winter Roundup
    • January 26, 2023
  • Brian-Hockenstein-surfing-Iceland-water-and-ice-ML 2
    In the Land of Water & Ice
    • January 24, 2023
  • L'Hymne-des-Trembles-Laurentians-Quebec 3
    L’Hymne des Trembles: Uncompromising Laurentian Skiing
    • January 27, 2023
  • Marie-Pier-Desharnais-A-Womans-Experience-on-K2-flag-crop 4
    Marie-Pier Desharnais: A Woman’s Experience on K2
    • January 23, 2023
  • Paul-Manning-Hunter-Kananaskis-River-surf 5
    Behind the Photo: Rockies Edition
    • January 19, 2023
RECENT POSTS
  • Wachs_Fairly-Mellow
    Friday Flick: “Fairly Mellow” at Fairy Meadow Hut
    • January 20, 2023
  • knorthphotography.Beverly-Glenn Copeland-crop
    Beverly Glenn-Copeland: Finding the Universal Broadcast
    • January 17, 2023
  • Season-Pass-Skis-and-Splitboard-both
    Gear Shed: New Season Pass Skis + Splitboard Exclusive to evo
    • January 15, 2023
Social Links
Instagram 22K Followers
Facebook 25K Likes
Twitter 5K Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
INSTAGRAM
mountainlifemedia
22K Followers
ML staff and gear partners highlight the latest jackets, boards, crampons, hoodies, insoles and bindings in alpha order. #Linkinbio to learn more!
Adventures like this one require an inspiring team. @timemmett is a longtime friend, adventure partner and extraordinary human; an explorer, pro climber, surfer, freediver—you name it. @luca.freediver is an incredibly talented freediver, fresh off breaking the Canadian national freediving record (85 metres). The fourth man on the team, @brianhockenstein, is a filmmaker and multi-talented snowboarder always ready to jump into the fray and capture the magic. - words Jimmy Martinello. #Linkinbio to learn more!
We came in search of the connection of the human spirit to both art and adventure, whether climbing from the depths of moulins and ice caves, breaking through ice while paddleboarding fjords, climbing icebergs, freediving between tectonic plates or surfing cold waves.
A thousand and one things could have gone wrong, but she made it to the top:  @mariepier.desharnais is the first Quebecois woman to climb K2.
Mountain Life is a proud member of the @printreleaf_ community. So far we've offset our print by having 1,737 trees reforested since joining in 2019! 🌲
GUESS WHAT! It's FRIDAY! Here's a flick to kick off the weekend for all you warriors.
Behind the scenes of three action photos from ML’s Rocky Mountains edition.
The @banffmountainfestival 2023 Signature Image Search is on🚨
In 1986 @beverlyglenncopeland recorded Keyboard Fantasies using an Atari computer, a keyboard and a drum machine. After releasing it on cassette and selling maybe 50 copies, he went back to writing for Sesame Street and making the odd guest appearance on Mr. Dressup. In 2015, a cassette made its way to Japanese collector Ryota Masuko, a record store owner with a big online presence, who quickly bought, and then sold, all the Keyboard Fantasies cassettes he could find. Record labels worldwide lined up to reissue the hidden gem on vinyl.
MUSIC SERIES TICKET SALE IS NOW LIVE 🗣️
Follow

Subscribe

Subscribe now to our newsletter

ML staff and gear partners highlight the latest jackets, boards, crampons, hoodies, insoles and bindings in alpha order. #Linkinbio to learn more!
Adventures like this one require an inspiring team. @timemmett is a longtime friend, adventure partner and extraordinary human; an explorer, pro climber, surfer, freediver—you name it. @luca.freediver is an incredibly talented freediver, fresh off breaking the Canadian national freediving record (85 metres). The fourth man on the team, @brianhockenstein, is a filmmaker and multi-talented snowboarder always ready to jump into the fray and capture the magic. - words Jimmy Martinello. #Linkinbio to learn more!
We came in search of the connection of the human spirit to both art and adventure, whether climbing from the depths of moulins and ice caves, breaking through ice while paddleboarding fjords, climbing icebergs, freediving between tectonic plates or surfing cold waves.
A thousand and one things could have gone wrong, but she made it to the top:  @mariepier.desharnais is the first Quebecois woman to climb K2.
Mountain Life is a proud member of the @printreleaf_ community. So far we've offset our print by having 1,737 trees reforested since joining in 2019! 🌲
GUESS WHAT! It's FRIDAY! Here's a flick to kick off the weekend for all you warriors.
Mountain Life
  • Home
  • About
  • Contact
  • Subscribe
  • Advertising

Input your search keywords and press Enter.