Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
Subscription Form

Get notified of the best News

Social Links
Instagram 22K Followers
Facebook 0 Likes
Twitter 0 Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
22K Followers
0 Likes
0 Followers
1K Followers
Mountain Life
Mountain Life
  • Daily Content
    • Trips & Expeditions
    • Climbing
    • Mountain Biking
    • Mountain Lifer
    • Multiplicity
    • On The Trail
    • Paddling
    • Photography
    • Skiing
    • Snowboarding
    • Stay & Play
    • Surfing
    • The Great Outdoors
    • The ML Interview
    • Travel
  • GEAR
  • VIDEOS
  • STORE
  • Magazines
    • ML Coast Mountains
    • ML Rocky Mountains
    • Vie En Montagne
    • ML Blue Mountains
    • ML Annual
    • ML Subscriptions
  • ABOUT
    • What is ML?
    • Our Team
    • Newsletter
    • Adventure Grant
    • Distribution
  • Podcast
  • Contests
  • CONTACT
    • ML Agency
    • Advertising
    • Contribute
  • Snowboarding

Legendary Snowboarder Nicolas Müller Dropped by Sponsors Over Political Views

  • June 17, 2020
  • Ben Osborne
Total
0
Shares
0
0
0
0
0
0
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Share 0
Share 0

In a surprise move by GNU Snowboards and Thirty Two, the brands have dropped longtime team rider Nicolas Müller. One of the most stylish and progressive riders in the history of snowboarding, with recent political and social commentary the brands seem to have deemed Müller a liability, and separately announced they will no longer be affiliated with the rider.

From Thirty Two:

https://www.instagram.com/p/CBYYjzEpLi8/

From GNU:

https://www.instagram.com/p/CBebWLNj9Oq/

While snowboard brands have not historically been deeply involved in political and social issues, the times have changed and everyday citizens have come to realize the importance of the brands that guide our everyday lifestyle needing to be a part of the action for change in a world that is very clearly not fair for all individuals.

While the brands haven’t come out and stated directly the reason, dropping Müller is likely due to his outspoken opinion on the subject of COVID-19, systemic racism, and the news media. As of a few days ago Müller’s Instagram biography had a link leading to a conspiracy video about the death of George Floyd. Müller has also been outspoken and challenged those sharing their support for the Black Lives Matters movement, including his own teammate at Thirty Two, Desiree Melancon.

Although his political opinions have nothing to do with this snowboarding, it’s encouraging to see his sponsors withdraw their support from a person who they have undoubtedly helped give a platform too. This is a sign that brands will not put up with their athletes spreading misinformation, and that we’re headed in the right direction. —ML

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Share 0
Share 0
Ben Osborne

Previous Article
  • The Great Outdoors
  • Photography

Why Do Photos of Nature Make Us Happy?

  • June 16, 2020
  • Ben Osborne
View Post
Next Article
  • Photography
  • The ML Interview

The Pursuit of Perfection with Adventure Photographer Krystle Wright

  • June 19, 2020
  • Mountain Life Media
View Post
You May Also Like
Lara-Shea
View Post
  • Skiing
  • Snowboarding
  • The ML Interview
  • Videos
  • Women

ML Podcast: Award-Winning Filmmaker Lara Shea

  • Mountain Life Media
  • May 9, 2023
View Post
  • Skiing
  • Snowboarding
  • Stay & Play

Beyond The Summit Lodge

  • Sarah Bulford
  • April 3, 2023
View Post
  • Mountain Lifer
  • Skiing
  • Snowboarding

End of an Era: Another Double Chairlift Bites the Dust

  • Editor
  • March 28, 2023
Skiing at Hudson Bay Mountain in Smithers
View Post
  • Skiing
  • Snowboarding

Where Eagles Dare

  • Mountain Life Media
  • March 27, 2023
Powder-Highway-BC-ski
View Post
  • Rockies
  • Skiing
  • Snowboarding

Powder Highway Revisited

  • Mountain Life Media
  • March 21, 2023
natural-selection-Redbull
View Post
  • Snowboarding
  • Videos

Friday Flick: Natural Selection Tour Highlights

  • Mountain Life Media
  • March 17, 2023
Ryan-Osman-ontario-splitboarding
View Post
  • Ontario
  • Skiing
  • Snowboarding

Off-Piste ON

  • Mountain Life Media
  • March 6, 2023
Skiis-and-Biikes
View Post
  • Mountain Lifer
  • Ontario
  • Skiing
  • Snowboarding

Skiis & Biikes Looks to the Future

  • Mountain Life Media
  • March 6, 2023
1 comment
  1. Ben Osborne says:
    July 3, 2020 at 2:40 pm

    Hi there, we’d love to hear your opinion on the matter, but we don’t encourage derogatory language. Please take that elsewhere.

Leave a Reply

You must be logged in to post a comment.

Featured Posts
  • Kathryn-Corbiere-artist-Indigenous-Ontario-Blue-Mountains 1
    Artist Profile: Elevating Awareness 
    • May 29, 2023
  • Mike-Traslin-Andy-Traslin-ski-touring-KootenaysBC 2
    The Traslin Brothers: 200 Months of Earned Turns
    • May 30, 2023
  • Leslie-Timms-Devils-Glen-Nutcracker-Colin-Field 3
    Behind the Devil’s Glen Climbing Route Closures
    • May 25, 2023
  • Fisher-Monahan-illustration-illustrator 4
    Sweetgrass Chronicles: Walking from BC to San Francisco
    • May 26, 2023
  • Paul-Manning-Hunter-Kananaskis-River-surf 5
    Mountain Life Takes Home Multiple Awards
    • May 23, 2023
RECENT POSTS
  • John-Haines-Simcoe-Street-Collingwood2-at-CreativeSimcoe-Street
    Tribute: ML’s Map Artist John Haines
    • June 1, 2023
  • benno_bikes-46er-sea-otter-tour-web2
    Gear Shed: Picks for Spring & Summer
    • May 24, 2023
  • Baptism By Gravel: Rab Equipment Enters The Adventure Cycling Game
    • May 19, 2023
Social Links
Instagram 22K Followers
Facebook 0 Likes
Twitter 0 Followers
Pinterest 1K Followers
Vimeo 34 Followers
LinkedIn 0
INSTAGRAM

Warning: preg_match(): Unknown modifier '0' in /home/customer/www/mountainlifemedia.ca/public_html/wp-content/plugins/powerkit/modules/lazyload/helpers/helper-powerkit-lazyload.php on line 146
avatar
mountainlifemedia
Mountain Life
25K Followers
Just your average day on the trails…nothing to see here. #mountainlifer #onewheel 23 4
How many turns did you earn last winter? Most skiers and boarders would be proud to say they logged a week with no chairlifts and zero auxiliary help to the top—or toured exclusively for a month. 43 2
onekwe didn’t set out to become an artist. She first became a welder with the intention of establishing herself in the trade. But, as good welding jobs are few and far between where she lives on Manitoulin Island, she began doing commissions for architectural pieces and modern furniture. “From there, I found the opportunities and the abilities in myself to create art,” she says. 74 1
ML and partners offer a gear list curated for spring-summer stoke, including the latest sunnies, trail shoes, sun shirts, e-bikes, headlamps, racerback tanks, Rollerblades and sun hats. In alpha order. #linkinbio to check out all picks! 21 0
"Alright—where to begin? Between the months of July and November 2022, I walked about 2500 kilometres from British Columbia to San Francisco. Yes—I walked." 46 4
🚫The sweet sound of the wilderness at Devil’s Glen… 76 5
✨It's time for another giveaway! 66 124
☝️Ahem, so … we’re officially “award-winning” again. Yup: ML Rocky Mountains and ML Coast Mountains both received awards recently at the 2023 Alberta Magazine Publishers Association Conference. 80 9
We hope your long weekend was filled with adventure! Now sit back and relax while you enjoy episode 28 of Live It Up with Mountain Life featuring scottparentphoto! You’ve earned it 😉 #linkinbio 42 3
When you live in #Whistlerbc it’s that easy to change with the seasons 🌞 #mountainlifer 124 4
Follow

Subscribe

Subscribe now to our newsletter

Just your average day on the trails…nothing to see here. #mountainlifer #onewheel 23 4
How many turns did you earn last winter? Most skiers and boarders would be proud to say they logged a week with no chairlifts and zero auxiliary help to the top—or toured exclusively for a month. 43 2
onekwe didn’t set out to become an artist. She first became a welder with the intention of establishing herself in the trade. But, as good welding jobs are few and far between where she lives on Manitoulin Island, she began doing commissions for architectural pieces and modern furniture. “From there, I found the opportunities and the abilities in myself to create art,” she says. 74 1
ML and partners offer a gear list curated for spring-summer stoke, including the latest sunnies, trail shoes, sun shirts, e-bikes, headlamps, racerback tanks, Rollerblades and sun hats. In alpha order. #linkinbio to check out all picks! 21 0
"Alright—where to begin? Between the months of July and November 2022, I walked about 2500 kilometres from British Columbia to San Francisco. Yes—I walked." 46 4
🚫The sweet sound of the wilderness at Devil’s Glen… 76 5
Mountain Life
  • Home
  • About
  • Contact
  • Subscribe
  • Advertising

Input your search keywords and press Enter.