The Electric Revolution Is Coming To The Outdoor Industry

words:: Ben Osborne

In the age of Instagram inspired adventure, there is nothing more important than having a vehicle that matches your self-created aura of wanderlust and consciousness. In most cases, an SUV or truck is the standard for anyone to properly brand themselves as an outdoor lover.  However, the ability to haul all your gear, posts photos of your tiny-home van-life setup is often a double edged sword: the vehicle needs to be big enough to fit your bikes, skis, bed, hangboard, and mini fridge, but that also means it probably guzzles a lot of gas. With pickup trucks being the best selling vehicles in North America (Ford sells 900,000 F-150’s per year), it is time for a change.

Lucky for us wanderlust-ers, a new wave in car manufacturing is coming through that may just dull that silly double edged sword: electric SUV’s and Trucks. Startup companies like Tesla, Rivian, and now industry stalwarts like Ford have joined the race to electric vehicles that pack a punch. All sarcasm aside, this certainly seems like a step in the right direction to decrease our reliance on fossil fuels, and we’re excited about it. Here’s a few of the vehicles that have piqued our interest.


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Rivian seems to be diving headfirst into the outdoor adventure scene, already sponsoring snowboarders and other outdoor athletes to build hype. Their truck is marketed that way as well: with the ability to wade through up to one metre of water, a range of anywhere between 370-660 kilometers (depending on battery choice), and a towing capacity of 5000 kg, it seems there is no adventure the truck wont be able to handle.

Transformer or human transporter? Photo: Rivian

Their CEO, RJ Scaringe, wants to prove everyone wrong: “The core reason why I started the company was this idea off disproving untruths. We believe we need to disprove the idea that electric can’t fit into adventure. And to disprove that, it has to be demonstrably better than any vehicle ever designed in the history of our planet for going off-road or doing adventure.”

The truck starts at $69,000 USD and claims to be able to accelerate from 0-100 km/h in just 3 seconds, with production to start in 2020. We can’t wait to see the finished product.


Next up is the Atlis pickup, which claims a 15 minute charge time (!!), 120 miles per hour top speed, and the ability to go 0-60 in just five seconds.

The 500-mile range is sure to attract the avid road tripper, along with a trailer and fifthwheel assist cameras, and cameras for just about everything else: side cameras instead of side mirrors, forward facing park assist camera, and rear assist park cameras.

One of the most exciting features of the Atlis truck has to be the front cargo. Because there is no engine, under the hood acts as a new storage area which could change the game for storage area in the the pickup world. All in all, the Atlis pickup may look like a transformer out of the future, but it’s utility seems undeniable.

The information is sparse, but the rumours are true: Ford is entering the world of electric pickups. While we don’t have stats and pictures, Jim Farley, president of global markets, announced that they are electrifying the F-series.

As the F-150 is the most popular pickup on the market, we can only beg them to implement this as soon as possible.-ML