Beautiful Idiot: Inside The Mind Of Brett Rheeder

“One person might grab for the apple within their reach, while another might climb all the way to the top, convinced that somehow, that extra effort will make their apple taste sweeter. And it does—because only one of them is hungry for apples. The other beautiful idiot is hungry for something else. ”

So it goes the never ending debate—is the reward the destination, or is it the journey that got you there? As a competitive mountain biker, Brett Rheeder has reached the highest of heights. What keeps him going? Find out the answer in his newest short-film produced by Grain Studios below. -ML

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