This month, The North Face is launching a campaign to to highlight inspiring and relatable stories of influential women across the globe. By sharing stories and imagery of powerful female role models, ‘She Moves Mountains‘ hopes to shine light on those women “stretching boundaries, covering new ground and influencing others to think outside of themselves.”
The new campaign which asks the outdoor community to post pictures of female role models, tell their stories and include the hash tag #She MoveMountains. Images and stories will be collected on thenorthface.com/shemovesmountains and a select few will be featured in a public art piece in NYC this summer. More details below.
From The North Face:
This month, TNF will undertake a massive effort to change the face of exploration by featuring the inspiring and relatable stories of influential women across the globe. We’re defining explorers as those stretching boundaries, covering new ground and influencing others to think outside of themselves. They are coworkers like yourselves, athletes, musicians, scientists, artists, activists, mothers, students, and dreamers. We believe you embody that definition of exploration and have the ability to inspire a new generation of explorers to come.
We know the influence that strong role models can have in enabling personal and social progress. We believe that by seeingmore female explorers, there will bemore female explorers. And in turn, more of their stories will be told. Canvassing the world with stories of true female explorers is what we can do now, but there’s much more to be done for our future. The North Face Canada has decided to partner with Fitspirit/Fillactive in order to help support these efforts. Together, we will enable the next generation of female explorers by expanding their outdoor programming to equip young women with outdoor products designed to enhance overall leadership and self-confidence.
Where You Come In: We’d love for you to help us elevate the stories of women changing the face of exploration. This is an opportunity for us to call out the women who are the future we believe in, women whose stories deserve to be heard.
We ask that starting today, April 3, 2018 you join the global TNF family in posting black and white images of a powerful female role model in your life. Tell her story in the caption and use #SheMovesMountains. We’ll be collecting these stories at thenorthface.com/shemovesmountains and selecting some to feature in a public art piece in NYC this summer.