We’ve all been that kid sitting in the back seat of our family car, wishing we were somewhere else. Through the boredom, the driveway snow piles, sidewalk handrails and stair sets start to tease our inner skier.
Inspired by a creative concept first realized by JP Auclair, the folks at The North Face have endeavored to create the next chapter in urban skiing. Shot on location in Nelson, British Columbia, and featuring, Tom Wallisch, “Imagination” represents the next step in the Sherpas Cinema series of urban ski segments.
When it came to the production of the piece, which was shot over three weeks in March in the small mountain towns of Nelson and Rossland, British Columbia, the challenge of bringing this creative vision to life required some serious synergies.
“This video project was one of most challenging, yet rewarding projects I’ve ever been apart of,” says, Tom Wallisch. “With so many moving pieces and unique shots and locations it was an undertaking to complete. I swear I could feel JP guiding us on the video as we shot it.”