What makes a shoe stand out? If they are created by a brand with clear vision, with a conscientious plan to do better — that’s who we look up to. And there’s no better way to see what a brand stands for than to test their product. We’ve taken OBOZ shoes hiking into wild west coast rainforest, through scrambles in the alpine and across wet rocks and logs down by the river and they did what a good shoe should do— they keep your feet protected and keep you moving forward. For me, a shoe is like a new friend. They might look good on the outside and have good intentions, but a certain level of trust has to be earned. They have to instill confidence in my mind when I set out for a 13-hour hike or, for days like today when we planted thousands of trees in the remote BC wilderness.
These shoes are good because, quite simply, they are sturdy and comfortable — two things you want in an outdoor show or boot. We walked around for hours up and down steep slopes, stopping to plant trees to help offset the last 10 years of our paper usage from printing our magazine.
Only later did we realize that OBOZ is on the same wavelength. In partnership with Trees for the Future, every Oboz purchase equates to another tree planted in your honor to help reduce CO2 and improve biodiversity while creating sustainable sources of crop shade, soil rehabilitation, food, windbreaks, medicine, mudslide control and more for communities that need them.
They say that “our shoes don’t just feel good on your feet, they make you feel good, too.”
True To The Trail®
It’s the compass heading that guides everything we do. From building great fitting footwear to how we give back to our community and the way we treat our planet. It’s a mindset that grounds us in what’s most important, doing things the right way. Because any other just wouldn’t be true to the trail.