Mountain Life Media is excited to announce that Dylan Labelle has been chosen as National Sales
Director, effective immediately. “We had many extremely-qualified people all across the country apply for this position, and we’re stoked with the final outcome,” said ML Publisher Todd Lawson.
“We had many extremely-qualified people all across the country apply for this position, and we’re stoked with the final outcome,” said ML Publisher Todd Lawson.
“His extensive background in both print and digital media will be a huge asset for us as we continue to grow our brand, and the fact that he lives and breathes the outdoor life makes him an exceptional fit. He’s as comfortable presenting material in an corporate environment as he is ski-touring up a backyard peak, and that’s important to us. ”
An avid outdoorsman with a solid business acumen, Labelle brings a wealth of experience, leadership and enthusiasm to this new position. Dylan has previously held Senior Executive and Team Leader positions at industry-leading media companies in North America over the past 12 years, and is looking to bring what he has learned in the corporate world to something a little bit more up his outdoor alley.
“I began my career in the action and outdoor sports industry, then went over to the Media Industry with the goal to get back to a place like this,” says Labelle, referring to Pemberton where he now resides with his wife Liz and their dog Kaia. “Now, working with one of the corridor’s most iconic media brands , with a group of people who exude the mountain lifestyle … this is going be very exciting.”
Labelle will be tasked with overseeing and executing an overall brand strategy across all Mountain Life platforms, while managing and leading the MLM National Sales Team.
“With the media landscape changing faster than ever, my goal is to use the vast knowledge I’ve gained to help MLM become the gold standard of niche media innovation. Leveraging the incredible content, distribution channels, readership and user data, alongside the dedicated brands within, I see an incredible amount of potential to develop all sides of the business.”
He can be reached at [email protected]