The publishers behind the award-winning Mountain Life Annual are proud to announce two new partnership deals that will strengthen the reach of the publication in Western Canada and all throughout the USA. In less than two weeks time, the premium-quality publication will be found on the shelves at 32 of the largest REI stores in the USA—a deal that has been nearly two years in the works. The new REI partnership adds a key piece to the MLA puzzle, enabling the brand to reach new readers in the biggest outdoor demographic in the world.
“REI is proud to assort Mountain Life Annual as it brings a unique voice to our selection of periodicals.” – Nick Saylor, REI
“Mountain Life uniquely captures the spirit and voice of our culture, and truly speaks to the positivity of living
one’s life outside. We want to be able to provide our customers with products that inspire and educate them, and we feel it’s important to deliver specialty products that you can’t find just anywhere. ML does that for REI,” says Nick Saylor, REI category merchant.
Adding to the already well-executed distibution network in Canada, MLA will be available at more than 2,100
rooms at four of the Fairmont Hotels’ mountain properties in Western Canada; the storied Banff Springs Hotel,
the Fairmont Chateau Lake Louise, the Fairmont Jasper Park Lodge and the Fairmont Chateau Whistler. This
plan will take place shortly after the 5th edition of MLA is printed in August, 2017.
“The Fairmont’s mountain properties are truly unique amongst the world’s greatest resorts, and having the Mountain Life Annual available for guests is really a feather in our cap.” – Todd Lawson, ML Publisher
“The entirety of what we do is based on sharing stories to inspire others, and what better way to accomplish this than to directly connect with our audience within these incredible mountain settings.,” says ML Publisher Todd Lawson.
Currently, MLA is distributed nationwide at more than 95 Chapters/Indigo stories, 22 MEC stores in six provinces, in-room at all CMH heli-ski lodges in BC and Alberta, and at the Banff Mountain Film & Book Festival, Vancouver International Mountain Film Festival, Air Canada Maple Leaf Lounges and our flagship fundraiser MULTIPLICITY.