On January 14th, the third annual CIBC National Ski Day plans to unite Canadians from coast-to-coast, celebrating the power of winter sport, its accessibility to Canadians and our majestic playgrounds. Alpine Canada is calling on all Canadians to get outside and enjoy the stunning landscapes where Canadian ski resorts are found.
From British Columbia to Newfoundland, 17 ski resorts across the country have partnered with Alpine Canada to offer discounted lift tickets and onsite guest experiences, encouraging Canadians to get outside and explore the beauty of winter and skiing, a quintessential Canadian sport.
National Ski Day benefits Olympic and Paralympic alpine, ski cross and para-alpine athletes, with participating resorts across Canada donating proceeds from National Ski Day ticket sales back to Alpine Canada in support of our athletes’ World Cup, World Championship, Olympic and Paralympic journey.
“National Ski Day represents a true and valued partnership between Alpine Canada, the Canadian ski resort industry, and CIBC, celebrating the sport of skiing,” said Alpine Canada’s President and CEO, Mark Rubinstein. “ Skiing is in the DNA of all Canadians and Alpine Canada athletes proudly represent our country on the biggest stages of international competition. We welcome all Canadians to join us in the celebration of our great sport on January 14th”.
For more information and participating resorts: http://alpinecanada.org/nationalskiday/