Today, Whistler Blackcomb Holdings Inc. announced details of its Renaissance plan, the largest investment in the company’s history. By committing to spend about $345 in three phases, the company hopes to secure itself as the top of the competitive four-season resort market.
The Renaissance plan will include new on-mountain summer and winter attractions, such as a four-season mountain coaster, a new outdoor tree-top ropes course and air-based activities, electric ATVs and snowmobiles for children, night skiing facilities, a sightseeing suspension bridge connecting the peaks of Whistler Mountain, the expansion of the Whistler Mountain Bike Park at Creekside and expanded hiking trails.
“Whistler Blackcomb Renaissance is the most progressive investment in our history and will leverage our tremendous success building our non-ski business,” said Dave Brownlie, the Company’s President and Chief Executive Officer, in a statement. “Renaissance will further diversify our revenue and enhance the activities available for our guests while elevating Whistler Blackcomb’s core skiing, mountain biking and sightseeing experiences and continuing our evolution as one of the industry’s leading four-season mountain resorts.”
“This is a very exciting growth initiative that, we expect, will increase year-round visitation to Whistler, insulate our resort from variable weather conditions, and strengthen Whistler’s position as one of the premier mountain resort destinations in the world.”
The investment still requires approval by government and the Squamish and Lil’wat First Nations.
During phase one, the resort plans to put about $100 million into new “mountain adventure experiences” like the Watershed, an indoor water play centre with waterslides, a surf simulator, cliff jumping and rock climbing, a wave pool, hot and cold pools, bowling, food and more.
Additional information about the project is available on the Renaissance website.
- The Watershed: An indoor, four-season, weather-independent adventure centre
- Blackcomb Adventure Park: New, outdoor, non-skiing attractions and activities
- On-Mountain Improvements: new chairlifts, restaurant facilities, terrain improvements and snowmaking
- The Annex: An indoor action-sports complex
- Blackcomb Base & Base II: Revitalization of Blackcomb’s base areas
- One Blackcomb Place: Six-Star luxury boutique hotel, residence and club
- Blackcomb Terrace Townhomes: 55-65 Ski-in/ski-out townhomes