Squire John’s & Mountain Life Launch ‘Soul Stories’

Squire John’s, in partnership with Mountain Life, has launched the Soul Stories blog to celebrate and honour those who share their passion for life on the mountain. The site was created for outdoor enthusiasts to share their personal storiesThere are beautiful soul-filled stories out there and our goal is to share as many as we can,” says Michelle Ward, Social Media manager for the famed ski/snowboard shop that has been a fixture in the Blue Mountains region since 1969.


sj_ss_logo_fin.eps (1)


article continues below

he idea is to get to the heart of the matter,” Ward adds. “Magical stuff is happening on the mountain right now, lifelong friendships are being forged, people are discovering skiing/snowboarding for the first time and master racers will be going head to head in local events. This is good stuff and our goal is to capture these moments and showcase them in the blog.”

Everyone is encouraged to get involved by visiting the Be Featured link on the Squire John’s Soul Stories website.

We want to make it easy for people to share what motivates them to get outside and play in the snow,” Ward concludes. “Our hope is to feature every singlstory that arrives in our inbox, all ages and ability-level stories are welcome.

Click image below to visit the Soul Stories blog.

Screen Shot 2016-01-15 at 3.58.24 PM