Good Reads: Patagonia’s Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement



The new book from Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement aims to arm individuals and groups concerned about the environment with the tools to successfully campaign for wild places.


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Edited by Nora Gallagher and Lisa Myers, with a foreword by Patagonia founder Yvon Chouinard, the book is a collection of essays featuring case studies—stories of environmental campaigns in North America that were successful in their efforts to:

  • Prevent the disruption of surf break
  • Protect our state and national parks, and recreational trails
  • Restore salmon and steelhead populations
  • Reduce air pollution from coal plants


From the press release: Patagonia’s original employees were a ragtag group of surfers and climbers. Yvon Chouinard said he learned the power of activism in the early 70s after attending a city council meeting in Ventura to preserve their local surf break. As a company, they began supporting small environmental groups, which grew into their annual grants program. In 1994, Patagonia began a Tools Conference for their grant recipients, where experts in the field teach the tricks of the trade and best practices for grassroots campaigns.


“The work of grassroots activism can be lonely and tiring. This book will remind you that you are not alone in your fight. Every campaign, every action, every step forward—no matter who or where you are—moves with the grace and power of humanity fighting for our best selves in the places we call home.” —Mark Ruffalo, father, actor, and co-founder of the Solutions Project and Water Defense