The new book from Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement aims to arm individuals and groups concerned about the environment with the tools to successfully campaign for wild places.
Edited by Nora Gallagher and Lisa Myers, with a foreword by Patagonia founder Yvon Chouinard, the book is a collection of essays featuring case studies—stories of environmental campaigns in North America that were successful in their efforts to:
- Prevent the disruption of surf break
- Protect our state and national parks, and recreational trails
- Restore salmon and steelhead populations
- Reduce air pollution from coal plants
From the press release: Patagonia’s original employees were a ragtag group of surfers and climbers. Yvon Chouinard said he learned the power of activism in the early 70s after attending a city council meeting in Ventura to preserve their local surf break. As a company, they began supporting small environmental groups, which grew into their annual grants program. In 1994, Patagonia began a Tools Conference for their grant recipients, where experts in the field teach the tricks of the trade and best practices for grassroots campaigns.