Patagonia’s New Performance Denim

Knowing how conventional cotton is grown and denim is made, Patagonia is out to change the industry. Patagonia Denim uses only 100% organic cotton grown without synthetic fertilizers, pesticides or herbicides. An innovative dyeing process enables Patagonia to reduce dramatically the use of water, energy and chemicals and produce less carbon dioxide than conventional synthetic indigo denim dyeing. Fair Trade Certified for sewing, Patagonia Denim is the way denim should be made.


Patagonia Denim uses an innovative dye process that bonds color more readily to denim fabric. This results in much shorter production lines that consume 84% less water, 30% less energy and emits 25% less CO2 than conventional synthetic indigo denim dyeing. Because Patagonia doesn’t sandblast, bleach or stonewash its denim to make it look worn, it avoids the serious social and environmental downsides of doing so.

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For each piece of Fair Trade Certified clothing, Patagonia pays a premium workers can use to improve their communities and elevate their standard of living.

Patagonia Denim

Conventional cotton is one of the dirtiest crops on the planet. The synthetic chemicals used to grow it can pollute water and air. Organic cotton agriculture uses no GMO seeds or synthetic chemicals, instead leveraging nature-based solutions to manage pests and build healthy soil. Since 1996, Patagonia has used only organically grown cotton.


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