Bros Not Pros, the new video series from ZEAL Optics, is a welcome departure from the usual. The first vid is a serene, downbeat profile of mountain biker, skier and photog Rich Tilton. “You don’t know me,” he narrates. “I’m not a sponsored athlete … you might say my life is unremarkable, boring even. But I don’t think so.” The short is a refreshing break from the insane pro high jinks we’re bombarded with daily.
“The majority of us aren’t rich and famous, but that’s okay,” says filmer and ZEAL ambassador Chris Morgan of Two Sherpas. “Bros Not Pros celebrates the people living life to its fullest without fanfare, spotlights, blogs, photographers or POV videos. They do what they love and love what they do … and that’s what it’s all about.”