If you were a kid in the late 1980s there’s a good chance you wanted one of the Powell Skateboards. Their graphics, their team, their videos were introducing an entire generation to a new way of riding skateboards. Ramps, pools, flatland, street all featured heavily in the videos like Future Primtive and The Search for Animal Chin. Names like Tony Hawk, Steve Cabellero and Rodney Mullen weren’t household names back then; they were a bunch of kids on the fringes of society doing exactly what they wanted to do. Skate. On Powell Skateboards. And some of them are still doing it. So is George Powell. His company still makes decks, wheels, trucks and accessories and they have recently started re-releasing some of the classic decks can graphics many of us coveted as kids. Check this short documentary on how each and every skateboard is made and what’s it’s like behind the doors of Powell.