As a career outdoorist, you try to aim for low-impact pursuits. And there’s no question that you need the right gear to wear out there. So wouldn’t it be a boon if your go-to gear company was helping to conserve your outdoor play zones?
In 2014, the KEEN Effect dished out $100,000 in grants to 25 non-profits, including Paddle Canada. In doing so, more than 23,500 people were engaged in outdoor recreation in the program’s first year. Following last year’s success, KEEN aims to engage with even more of its fans who share a love of the outdoors and a passion to preserve it.
Positioned under KEEN’s Hybrid.Care giving program – which has donated more than $8M in cash and resources to non-profits around the world since 2004 – the KEEN Effect encourages KEEN fans and the general public to nominate non-profit organizations that align with the company’s outdoor-focused values.
Last year, US-based Wilderness Volunteers received $10,000 from KEEN to help organize more than 50 weeklong volunteer trips in the wilderness and other protected areas.
“The KEEN Effect was a huge boost to our program, and enabled us to get more than 20,000 hours of volunteer labor donated to our public land agencies. That’s a total savings of more than $500,000 for taxpayers for stewardship of our precious wild lands,” said Paul Goldberg, Wilderness Volunteers Program Manager.
To learn more about the KEEN Effect II, check out: keeneffect.com or contact [email protected] Applications received by March 1 will be considered for the first round of grantee winners announced on Earth Day, April 22. Applications filed between March 1 and Aug. 1 will be considered for the final round of winners to be announced on Sept. 26. Applications are accepted year-round.