Pocket Plant Power

The nutrition bar market is pretty crowded these days, but BC-based Vega offers something powerfully different. Plant-based, whole-food nutrition is the central tenet underlying all Vega products. Formulator Brendan Brazier is a former pro Ironman triathlete and author of several books  outlining his stress-reducing, health- and performance-boosting vegan nutritional philosophy. (Check our interview with Brazier here.)


The gluten-free bars come bursting with virtuous goodies including sacha inchi oil, chia, hemp, sprouted brown rice and pea protein, probiotics, and greens. After trying several bars, we picked the Vega Sport Energy (apple-cherry) as one of our favourites – it’s full of protein and fibre and free of cane sugar, and hits a taste balance of nutty-fruity and crunchy-chewy. Several of the other new bars contain (organic) cane sugar in their dark chocolate coatings – a fact that might turn off some ultra-healthy snackers – but if you compare Vega’s cane-sugar content to many competing bars, it is low. And Vega’s nutritional spectrum is broader.

Here’s a rundown:

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 Vega One
Don’t kick yourself for missing breakfast. Indulge and relax knowing you’ve covered your nutritional bases with the chocolate-dipped goodness of Vega One All-in-One Meal Bar. Made from plant-based, whole food, non-GMO ingredients, Vega One Meal Bar is packed with 12 grams protein, 4 grams fiber, 1 gram Omega-3, plus vitamins, minerals, antioxidants, probiotics and greens.


Vega Snack

Manage the mid-day munchies with a mouthwatering, plant-based Vega Snack Bar. Stock your bag or desk drawer for strategic snacking with five flavors of a whole food bar you can feel good about. Non-GMO superfood ingredients in Vega Snack Bar fill this gluten-free, get-you-through-to-the-next-meal morsel with satisfying protein and 1 gram of Omega-3.


Vega Sport Energy 
Don’t let a lack of fuel stand between you and the finish line. Crush your personal best by giving your muscles the fast-acting, long-lasting whole food energy they need to endure. Moist and delicious, plant-based Vega Sport Energy Bar is gluten-free and easy to eat mid-workout to help you go the distance.


Vega Sport Protein
Give your muscles the protein they crave. Vega Sport Protein Bar supports you post-workout with 15 grams complete, multisource, plant-based protein, 2.5 grams of BCAAs and 2 grams of glutamine from non-GMO, whole food ingredients your body needs (and deserves) to recover.