If you needed another reason to ski/ride poudre at Whistler Blackcomb, here it is.

Now you can show how you rule – the mountain, terrain park, après. Or how you “rule” – ie, measure – the snow depth. Just take a photo and share it to #WBSnowRuler to show the depth of your commitment to winter.

The best pictures win prizes. Every time the mountains receive more than 15cm of new snow within a 12-hour period, Instagram and Facebook post or tweet your #WBSnowRuler pics. WB will pull the best shot from the crowd to win such goodies as GoPro cameras, après gatherings in the village, Whistler Blackcomb Snow School products, and swag from Showcase Shop and CAN-SKI.

We’ve showcased a few recent selects below. All photos courtesy Whistler Blackcomb.