If the old gear stashed in the back of your closet could talk, the din would be overpowering. Everyone has a favourite hoody, parka, tent or hat that’s ventured with you into the wild and returned, silently imprinted with the experiences of a lifetime. This is the stuff that protects you out there, and it’s as crucial as anything. And you never want to throw it away.
This is the jumping-off point of Worn Wear, a short film produced by Patagonia Surf Ambassadors the Malloy Brothers and released to coincide with Black Friday and Cyber Monday – a time when deals and discounts entice people to buy more than they need.
Worn Wear is an exploration of quality — in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, Vermont, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
In addition to premiering the film in 15 retail stores on Black Friday, Patagonia will unveil its new repair program with iFixit. Together, the companies will co-publish a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit in an effort to encourage customers to repair old products instead of buying new. Customers can visit the 15 select Patagonia Retail locations on Black Friday and receive help repairing an old Patagonia garment, in addition to sampling the new Patagonia California Route beer made by New Belgium Brewery.
Patagonia will also sell an Expedition Sewing Kit (MSRP $30) in its retail stores and online, complete with a machined awl made of high-quality aluminum, heavy-duty needles, various selections of thread, and patch material.
You can view the complete Worn Wear film, and read plenty of related stories, here.