What Percent is Your Beer?

1% for the Planet  members Patagonia and New Belgium Brewing have just announced a limited-release organic lager.

For 40 years, Patagonia has led the way in developing innovative outdoor gear and in environmental responsibility. To toast the company’s accomplishments, New Belgium partnered with Patagonia to create this groundbreaking brew. Boasting California lager yeast with subtle fruity esters and a refreshing light lager finish, California Route organic lager is canned for adventure. The beer has an aromatic blast of citrusy Cascade hops and a heavy dose of noble hallertau. The addition of organic Munich specialty malt builds complexity with hints of freshly baked bread. Consistent with Patagonia’s long-standing commitment to organics, the beer is brewed with certified organic ingredients.

“New Belgium has long admired Patagonia and it is an honour they thought of us for this collaboration,” said Bryan Simpson, New Belgium’s media relations director. “We’ve exchanged ideas and best practices over the years and most recently collaborated on the Save the Colorado campaign. Having an organic beer to celebrate four decades of Patagonia’s good work is very gratifying.”

 

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Tastes great, less filling: New Belgium Brewing headquarters, Fort Collins, CO is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists.
Tastes great, less filling: New Belgium Brewing headquarters, Fort Collins, CO is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists.

 

Patagonia played a key role throughout the development of the beer, and when it came time to name it, California Route was at the top of the list. The name pays homage to the California Route on Patagonia’s Mount Fitz Roy. First climbed in 1968 by Yvon Chouinard, Doug Tompkins, Dick Dorworth, Lito Tejada-Flores and Chris Jones, the California Route is considered a Patagonia classic, with good rock and fun free-climbing in a wildly beautiful setting.

“When my sister, Claire, had the idea of brewing a 40th anniversary beer, the folks at New Belgium immediately came to mind,” notes Fletcher Chouinard. “Not only are they forward-thinking in their business and brewing practices, but their beers have been a go-to for our crew and customers around the country for a long time.”

California Route is 5.5% ABV and sold in 12-ounce cans. Pricing varies by location. California Route will be sold in the following markets: Seattle, Portland, Chicago, Boulder, Denver, Boston, NYC, Santa Monica, San Francisco, Palo Alto, Cardiff and Ventura. Unfortunately it is not available in Canada yet, but we admire the initiative and remain optimistically thirsty. For more information on the beer, click here. Find out more about 1% for the Planet here.

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