Stand Up Paddleboard, Stand Up Yoga, Stand Up River Cruising, Now Stand Up What?

So there’s standup everything these days. Yoga, touring, racing, river cruising, the list goes on and on. All of which are questionable. But standup fishing? This thing has bungies, fishing posts, cup-holders, integrated cooler system, etc, etc. Is this going too far? Maybe someone should introduce these guys to a kayak already. Has the Standup Paddleboard movement finally hit a new level of nay? What’s next? SUP Parkour?